AFTS Press releases


MIE Groups, organizer of China Trade Week Morocco & African Technology Show, chooses local Casablancan PR agency Brand & Image

May 26th 2019 – International event organizer MIE Groups has chosen for Morocco’s Brand & Image as the local agency to run the upcoming third
edition of China Trade Week (CTW) Morocco and the inaugural African Technology Show (AFTS).
Both shows run parallel at Foire Internationale de Casablanca (AMDIE), from 16 – 18 December 2019.

David Wang, Chairman of organizing committee for CTW & AFTS, was delighted to announce the partnership and noted that ‘With Brand & Image as our new PR & media
partner in Morocco, the international trade show and the international technology show will have a great team on the ground to ensure success.’
MIE Groups are successfully running CTW around Africa with the flagship event hosted in Kenya, and others in Ghana, Ethiopia, South Africa, Nigeria, Rwanda and Morocco.
African Technology Show will launch in Morocco. AFTS will also be launched in 2020 in Kenya, Nigeria and South Africa.

Managing Director of Brand & Image, Rajaa Charifi said: ‘We will work hard that our long-term experience and exposure to the global exhibitions and media scene will
create real added value for MIE’s plans to lift China Trade Week Morocco to the next level and to establish African Technology Show as the premier technology solutions and
services show in the region.’Brand & Image has ample experience working with international event organizers and has a successful portfolio of events to showcase.

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