Morocco embraces digital transformation, but pace is slow

CASABLANCA – Morocco has set out an ambitious national strategy “Maroc Digital 2020” (Morocco Digital 2020) in a bid to boost the development of the digital economy sector, but several obstacles are still hindering its acceleration. The government’s Maroc Digital 2020, which is the continuity of the impetus created by the previous national strategy “Maroc Numeric 2013”, seeks to reinforce the North African country’s position as a regional digital hub and enhance its digital skills and governance. The digital transformation in Morocco is gradually taking place in various sectors of activity but its pace remains slow compared to countries of the Gulf Corporation Countries (GCC). Morocco is among the top three countries in North Africa and the Middle East (outside the GCC) and Africa, in the e.GOV ranking in terms of services provided to the citizens and to the enterprises, Infrastructure DATACOM and Doing IT, according to UNESCO. The Moroccan government has invested in setting up e-government platforms in order to facilitate state institutions’ interaction with businesses and citizens. The digital has become a major asset in Morocco’s economy and a key player in luring investors to the country. There are several e-businesses operating in Morocco such as the world’s largest community-driven hospitality company Airbnb and ride-sharing service Careem. However, global ride-hailing giant Uber’s pullout from Morocco a year ago due to the regulatory uncertainty that did not allow the US firm to provide a safe and reliable experience for neither their customers nor their drivers, has exacerbated a negative sentiment among potential foreign investors in the digital economy.

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